Warner Bros. Superman is the original and ultimate Super Hero, sworn to protect the citizens of earth. He is a Global icon with nearly 100% worldwide awareness and he is the embodiment of justice, honesty and the power of achievement. Batman is the only Super Hero who started with a purpose, then trained and developed unique abilities and skills to fulfill that purpose. Boys aspire to have his unequal fighting skills, unique gadgets and vehicles. He has nearly 100% worldwide awareness and has surpassed $9 billion in consumer products retail sales worldwide.